Canada's Competition Tribunal has ordered Rogers to pay a $15-million penalty in a deceptive-marketing case over its Infinite wireless plans, according to an October 28 statement by the Competition Bureau. The order also requires a corrective notice and payment of the regulator's legal costs.
Competition Tribunal rules in the Bureau's favour
The Competition Bureau said on October 28, 2026, that the Competition Tribunal ruled in its favour in a case concerning advertisements for Rogers' Infinite wireless plans. Interim Commissioner Jeanne Pratt said the ruling includes a $15-million penalty and requires Rogers to publish a corrective notice and pay the Bureau's legal costs. The announcement describes the Tribunal's order; the detailed written reasons were not yet publicly available at the time of the statement. The amount is a penalty ordered by the Tribunal, not a refund announced for individual customers.
What the advertising dispute concerned
The Bureau alleged that Rogers marketed its Infinite plans as offering unlimited data while significantly slowing data speeds after customers reached a specified usage threshold. Continued access at a lower speed is different from access at the originally advertised speed. That distinction was at the centre of the regulator's allegation. The Bureau filed its Tribunal application on December 23, 2024. The hearing took place between March 30 and May 1, 2026, according to the official release.
Why the ruling matters for Canadian wireless plans
Mobile customers often compare service plans using prominent price and data claims. A description such as unlimited may not tell a customer how speed and service conditions change as usage increases. The Competition Bureau has issued guidance to telecom advertisers on clearly disclosing material limitations and avoiding misleading unlimited-service claims. The case underscores why plan comparisons should consider both the advertised data offer and the detailed terms that apply after a threshold is reached.
Written reasons still to come
The Bureau said the Tribunal's supporting reasons were expected within 10 business days of the October 28 ruling. Those reasons may provide more detail about the evidence and the legal analysis. The statement does not establish that every unlimited-data plan is deceptive or describe consumer compensation. CDN News has relied on the regulator's confirmed account of the order and has not inferred conclusions beyond the announcement.
Sources & transparency
Competition Bureau Canada — October 28, 2026 ruling statementOriginal CDN News coverage. Sources are linked for reference.
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